I love Adobe products. I really do. I have been using them since the incarnation of Premiere 5! Their products are astounding. And now is probably the best time to buy with their “Switch” promotion they are doing to get ppl to switch Premiere from FCP (it’s 50% off)
But what has always got me was how much the markup was in Australia compared to the US. Sure I understand our dollar was weaker than the US at one stage, and hence the price exchange rate coupled with shipping costs + storage costs + distribution + tax all added to the markup.
But things have definitely changed since then.
Shipping costs are cheaper (I can order books and have them in 2 weeks and only pay a couple of dollars for shipping).
Our dollar is now sitting at $1.07USD, highest it’s ever been in our history.
So you’d think the price would have come down just a little right?
Wrong.
If you head over to the US site you’ll see that the price of the CS5 production premium suite is $1699 USD (which equates to $1583.92 AUD).
But if you head over to the Australian site, that same package is inflated to a whopping $3046 USD ($2840 AUD).
That’s a remarkable 79% markup from the US price.
79%!
I don’t know about you. But that is a huge markup just because we’re in a different country.
So the question is why?
Why are you we paying double the price in Australia?
What are the overheads exactly?
Do they hate people in Australia?
Didn’t they watch Oprah in Australia recently? (our country is awesome btw!)
What could possibly justify the price for it being this high?
The product is exactly the same, and shipping to Australia is pretty damn cheap (like $50 at most for a 2 week delivery).
It looks to me that adobe are just being greedy. And why not, there are a flood of users who are going to switch over to Premiere soon, but seriously, do you have to be this blatant.
So I say this with a hand on my heart and a tear from my eye…
Adobe, fix your damn pricing.
I sent Adobe a message to say I wasn’t happy about the pricing. They sent me a link to their customer service page if I had a problem with their pricing. This is where I ended up:
