So I had the privilege of doing the Hillsong 2011 promo for next year and I have to say, it was a pretty tough project but in the end we finally got there.

Like all projects we generally start out by storyboarding or mood boarding our ideas. The marketing guys like to design mood boards, but here in TV land we generally storyboard our projects on the timeline. This year I recently saw inception and was very inspired by Hans Zimmer’s music I had to use it as a basis for the promo. Here was the basic concept with temporary titles and the inception music I originally pitched :

Hillsong Inception [concept pitch] from Nick Khoo on Vimeo.

the hardest thing for me about this project was turning the very simple artwork into something that was visually compelling in the motion graphics form. Although in my opinion I probably deviated from the artwork a little too much, at least the promo conveys a sense of largeness and celebration which was all I needed to create.

You can see the artwork and style guide here (u can also register for the conference here!) :
http://hillsongconference.com/

After many weeks of ideas and style changes, the second hardest thing was finding a way to incorporate the triangle artwork in a way that seemed interesting and dynamic. As artwork it looks great, as motion graphics, it looks flat and lifeless (particularly with the end logo resolve). Here are few experiments of the logo resolves and some ways to incorporate the triangles into the scenes with the footage.

Here are some experiments:

Concept tests with triangles from Nick Khoo on Vimeo.

Anyways after many versions of this ad, we finally settled on this one

Hillsong conference 2011 – celebrating 25 years from Hillsong Church on Vimeo.

Anyways, if it gets you to register, then I did my job…

in other news, Hillsong NYC launched last week. In case you missed it, here is a little sneak peak of the awesome beginnings of what will be an amazing impact in the heart of NYC [edited by the talented and good buddy of mine Paul Nevison]

HILLSONG NYC LAUNCH from Hillsong Television on Vimeo.

Finally got this bugger online!

Ok earlier this year we made a documentary on how we made church news from the initial script writing to the final playback on a sunday. It covers everything from camera operation, post production skills, editor management and dealing with departments. I hope you guys enjoy it! I think it turned out alright!